The Wholistic View

| Photo:   Nike Store, Atlantic City(USA)| Just Do IT. A phrase that transcends the linguistic boundaries across the globe and sparks emotions. The Iconic Swoosh logo which ensnared into your consciousness well before you knew it. Chances are, you have a pair of Nike Shoes in your closet right now. So, How did a mere shoe distributor become the most popular and biggest sports brand on the planet?  The Wholistic View deconstructs the brand you know but the story you don't  (8 min read). The Idea In the summer of 1962, a 24-year-old young man named Phil Knight graduated from Standford University. A former long-distance runner in his University days, Phil had written a postulate titled " Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras? ".Phil had been in awe of how the Japanese Cameras have replaced the earlier dominant German Cameras and he was curious if the Japanese shoes would have the same effect on the existing German Pla...

 | Photo:   Adnan Abidi/Reuters|       Many call him a "Yoga Guru", while some loathe him for being just another "Capitalist".Known to Every Indian but barely recognized outside the Country, The Wholistic View  dissects the story of Swami Ramdev who is giving the likes of Unilever and P&G a run for their money ( 6 min. read ) Not too long ago he may have been the most televised person in the world. In 2016, he featured for an average at least 19 and a half hours a day on Indian TV Channels. He abjured possessions and renounced the material world but today he can be found in the most material of places. Switch on an Indian TV, there's Swami Ramdev demonstrating his signature belly roll, flip the channel and there's the Baba selling dish soaps and shampoos. Roam around any City in India and you will find this saffron-clad yogi's face in stores selling the products of Patanjali Ayurveda Limited, the multi-billion dollar FMCG Corporation he controls, l...