| Photo: Nike Store, Atlantic City(USA)| Just Do IT. A phrase that transcends the linguistic boundaries across the globe and sparks emotions. The Iconic Swoosh logo which ensnared into your consciousness well before you knew it. Chances are, you have a pair of Nike Shoes in your closet right now. So, How did a mere shoe distributor become the most popular and biggest sports brand on the planet? The Wholistic View deconstructs the brand you know but the story you don't (8 min read). The Idea In the summer of 1962, a 24-year-old young man named Phil Knight graduated from Standford University. A former long-distance runner in his University days, Phil had written a postulate titled " Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras? ".Phil had been in awe of how the Japanese Cameras have replaced the earlier dominant German Cameras and he was curious if the Japanese shoes would have the same effect on the existing German Pla
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