The Wholistic View

| Image: A comedian threw stacks of money at Sepp Blatter during a meeting of FIFA’s executive committee in Zurich.Credit...Arnd Wiegmann/Reuters | In 2015, Swiss Police entered a five-star hotel in Zurich and arrested six people. These people were Office bearers of FIFA (Federation Internationale de Football Association) the governing body of World's most popular sport "Football" .Hours later, the Justice Department of New York, USA unleashed a barrage of allegations to the tune of 47 counts of Indictments against 14 people including FIFA bigwigs, sports marketing executives and owners of broadcasting groups with charges of racketeering, wire fraud and money laundering. This event came as a shocker for football fans worldwide, however, many iterated that it was long pending. So, What begat this disaster which engulfed almost the whole of the footballing world?  The Wholistic View carefully examines (5 Min Read). To grasp this whole series of events and how things trans

| Photo:   Nike Store, Atlantic City(USA)| Just Do IT. A phrase that transcends the linguistic boundaries across the globe and sparks emotions. The Iconic Swoosh logo which ensnared into your consciousness well before you knew it. Chances are, you have a pair of Nike Shoes in your closet right now. So, How did a mere shoe distributor become the most popular and biggest sports brand on the planet?  The Wholistic View deconstructs the brand you know but the story you don't  (8 min read). The Idea In the summer of 1962, a 24-year-old young man named Phil Knight graduated from Standford University. A former long-distance runner in his University days, Phil had written a postulate titled " Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras? ".Phil had been in awe of how the Japanese Cameras have replaced the earlier dominant German Cameras and he was curious if the Japanese shoes would have the same effect on the existing German Pla